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Submitted by the Sochi Olympics logo

Communications campaign to launch the new brand “Sochi 2014″ will begin today, said at a press conference the president of the organizing committee for the preparation of the Olympics Dmitry Chernyshenko.

Brand “Sochi 2014″ represents written in two lines of Sochi 2014.ru, while 2014 figures are stylized as a reflection of the words Sochi. Presented today a new logo reflects Russia’s Olympic contrasts in the image of Russia, said innovative games in Sochi, and their importance for the whole of Russia, added Chernyshenko. Also, the task of the new logo – to convey information about holding the Olympics in Russia to the world, said Chernyshenko. According to him, an international advertising campaign to promote the brand “Sochi 2014″ will begin in the last days of the Olympics in Vancouver, which will be held from 12 to 28 February 2010 “I am the emblem of” Sochi 2014 “liked very much, she is creative, innovative and especially attractive for young people “- said president of the International Olympic Committee Jacques Rogge.

In the national campaign will involve all federal TV channels, as well as outdoor advertising and the Internet. For example, television commercials will appear more, voiced presenter Vladimir Pozner, in which he will talk about the peculiarities of Russia and the Russian character and end with the words: “It will be a great Olympics. Olympics throughout the country, the Olympics each. Let’s go! ».

« Our task – to reflect the positive impact the Games for the whole of Russia “, – said the deputy prime minister Alexander Zhukov.

Sochi Olympics logo was developed by Interbrand, selected on the basis of the tender. “Their proposal was the best in terms of expertise, market presence in Russia and the budget”, – said Chernyshenko. Actual development of the logo was engaged a team of designers from 13 countries, he added. The contract with Interbrand not disclosed, but Chernyshenko reported that the development of the brand cost Russia cheaper than London, the cost of which is to create a brand appearances in 2012 is estimated at 400 000 pounds. Interbrand part of the work carried out free of charge, as a goodwill gesture, said Chernyshenko.