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Men’s magazines spoil men’s self-esteem

From reading men’s magazines for men suffering from self-esteem. Especially if the advertisement is published in journals with poluobnazhennym female model’s body. To identify the problem, scientists densely loaded a few men in the men’s glossy.

So far, the researchers estimated, as published in the media affect the image of standard models for women. Numerous studies have made clear conclusion: nasmotrevshiesya masculine luster women suffer from their own «plainness». Now, scientists drew attention to the men. Because they are also actively read glossy magazines.

Obrey Jennifer (Jennifer Aubrey) of the College of Arts and Sciences (College of Arts and Science), University of Missouri (University of Missouri) conducted three studies during the which inquire as reading men’s magazines affects young men.

For the experiment, a group of college students – men’s traditional orientation. Before the start of the experiment the researcher found that all volunteers normal self and they feel that have a normal appearance.

In the first test subjects typically issued Obrey «malchikovye» magazines such as Maxim, FHM and Stuff . As explained by the author of the work in these magazines are basically two ways to impact on the reader. The first – the visual, which contains a «thought-provoking about sex» pictures of women. Second – text of article in which the «male voice», including the use of obscenity, talks about fashion, sex, technology and pop culture.

When male volunteers examined the gloss from cover to crusts, Obrey measured the extent to which they have changed shyness (in this case, the subject of the presentation of his appearance and the tendency to assess it), and related appearance anxiety (anticipation of threatening signs of the emergence of adverse changes in appearance). To this end, participants in the study offered again to answer questions about their physical appearance. For example: «Do you have a day about how to look?»

It turns out that the subjects have serious problems in the evaluation of their physical appearance. Simply put, they began to consider themselves ugly, and began to feel embarrassed of their own body.

The experiment did not stop there: after a sverhdozy luster subjects for a year not to read men’s magazines, then re-assembled and interviewed. It was found that a sense of restraint in relation to his body over the past year have survived the test subjects. Obrey connects it with the reading of men’s magazines.

At the same time, it turned out that men are kompleksovat on the exterior does not like women. After all, in the «malchikovyh» publications are almost no pictures of naked men that readers could choose a standard. In the men’s luster 90% of the images – of naked women. Apparently, they both have an adverse effect on men’s self-esteem, says author.

To understand how this happens, Obrey in collaboration with colleagues from the University of California (University of California) decided to hold another study.

test subjects were divided into three groups. First handed male magazines, which suggested that the naked women, and read a short description of their appearance. The second group studied publications on men’s fashion, which published the picture completely dressed men. The third group examined the neutral male publications on cinema and high technologies.

It was found that subjects who saw obnazhenku became a shy lot more than two groups, who saw no images of women’s magazines tel. And those who have examined men’s fashion magazines, felt more confident.

As the Obrey, razglyadyvanie naked female body enhances male complexes. It’s like a large floor that you can win a beauty, just having a perfect appearance.

This theory Obrey also decided to check it. Subjects divided into two groups. First issued to view the logs from there vkleennymi images idealized models. The second group watched the same product, in which scientists have inserted photos of models in the company of boyfriend with average looks. And added the title: «The models chose average men».

Those who considered the pictures of boyfriend, feel much more confident than scan magazines with models. «When the subjects saw the men with the average external data can be like models, it is removed anxiety and allows them to evaluate their appearance more adequate», – told Obrey.

According to the article, men, of course, need to take care of razglyadyvaniya directory of female underwear, men’s magazines and pornofilmov. Although this problem has another side: the victim shy luster quickly become customers of sports clubs. If, of course, does not plunge into the complex and will not be including the Women’s luster.